105 min | Workshop | all | DURING THE WORKSHOP UMAPA EXPERIENCE SURVEY RESULTS UMAPA DASHBOARD LEAN CANVAS MIRO BOARD MAIN POINTS FROM THE DISCUSSION we would like to help people who are not only Ukrainian refugees, but we would like to seek to help people with incorporation into society for a long-term living in the Czech republic added value: creation and support for the emerging of new communities or engaging Ukrainians into already existing ones in the places they live also target group: mothers and children (not specific target group in the project) ambition: create the value and offer the service main indicator measure: significant shift in the usage of the service (from hundreds to hundred thousands) - around 250 000 people in need decide what not to focus on
NEXT STEPS marketing strategy (update strategy of the communication of Umapa according to the direction where project is aiming in the new mission - set up social media, map concurrency, target group) @Tereza Vaisova (Deactivated) map the concurrency - the social media environment, communication environment, etc target group: better understand to the concrete users and their needs (not specified currently) what is the reason for people to download the app and to use it multiple times and to coming back update Lean Canvas @Tomas Oupicky formulate the new mission of the project (pitch) @Tomas Oupicky @Ivoš Gajdorus (Unlicensed)
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