Global Metrics | Definition | |
Monthly_Active_Users (MAU) | How many users open the app at least once a month? | |
Weekly_Active_Users (WAU) | How many users open the app at least once a week? | |
Daily_Active_Users (DAU) | How many users open the app at least once a day? | |
Churn_Rate | How many users open the app only once after the download? | |
Retention_Rate | How many users open the app at least two times after the download? | |
Nepanikar_Session_Length | How much time do users spend in the app on average per session? | |
Exit_Rate | How many users open and close the app without any interaction? | |
Devices - iOS, Android + Screen resolutions | Which devices do users use, and what resolution should we optimize for? | |
Specific Analytical Events | ||
Context (where) | Object (what) | Action (event) |
Homepage | deprese | viewed |
uzkost_panika | viewed | |
chci_si_ublizit | viewed | |
myslenky_na_sebevrazdu | viewed | |
poruchy_prijmu_potravy | viewed | |
me_zaznamy | viewed | |
kontakty_na_pomoc | viewed | |
close_button | clicked | |
Deprese | co_mi_muze_pomoci | viewed, slides_per_session |
planovani_aktivit | viewed, activity_added, activity_deleted | |
co_me_potesilo | viewed, pleasure_added, pleasure_deleted | |
moje_uspechy | viewed, success_added, success_deleted | |
back_button | clicked | |
Uzkost_Panika | co_delat_pri_uzkosti | viewed, slides_per_session |
dechova_cviceni | viewed, dechove_cviceni_1_viewed, dechove_cviceni_2_viewed, dechove_cviceni_3_viewed | |
pocitani | viewed, result_added | |
hra_balonky | viewed, session_length | |
hra_houpacka | viewed, session_length | |
relaxace | viewed, session_length | |
Chci_Si_Ublizit | co_mi_muze_pomoci | viewed, slides_per_session |
co_mi_pomohlo | viewed, item_added | |
zachranny_plan | viewed, item_added | |
jak_dlouho_to_zvladam | viewed, tracking_started, tracking_ended | |
dechova_cviceni | viewed, dechove_cviceni_1_viewed, dechove_cviceni_2_viewed, dechove_cviceni_3_viewed | |
Myslenky_Na_Sebevrazdu | zachranny_plan | viewed, input_clicked |
duvody_proc_ne | viewed, item_added | |
dechova_cviceni | viewed, dechove_cviceni_1_viewed, dechove_cviceni_2_viewed, dechove_cviceni_3_viewed | |
Poruchy_Prijmu_Potravy | tipy | viewed |
ukoly | viewed | |
ukazky_jidelnicku | viewed | |
odvedeni_pozornosti | viewed | |
kontakty_na_pomoc | viewed | |
Me_Zaznamy | sledovani_nalady | viewed, mood_selected, amount_of_records |
muj_spanek | viewed, mood_selected, amount_of_records | |
denik | viewed, record_created, amount_of_records | |
journal | viewed, record_created, amount_of_records | |
zaznamy_jidelnicku | viewed, record_created, amount_of_records | |
Kontakty_Na_pomoc | telefon | viewed |
krizova_centra | viewed | |
chat | viewed | |
vysokoskolske_poradny | viewed | |
moje_kontakty | viewed | |
krizova_zprava | viewed | |
online_terapie | viewed |
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