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Global Metrics

Definition

Monthly_Active_Users (MAU)

How many users open the app at least once a month?

Weekly_Active_Users (WAU)

How many users open the app at least once a week?

Daily_Active_Users (DAU)

How many users open the app at least once a day?

Churn_Rate

How many users open the app only once after the download?

Retention_Rate

How many users open the app at least two times after the download?

Nepanikar_Session_Length

How much time do users spend in the app on average per session?

Exit_Rate

How many users open and close the app without any interaction?

Analytical Events

Context (where)

Object (what)

Action (event)

Homepage

deprese

viewed

uzkost_panika

viewed

chci_si_ublizit

viewed

myslenky_na_sebevrazdu

viewed

poruchy_prijmu_potravy

viewed

me_zaznamy

viewed

kontakty_na_pomoc

viewed

close_button

clicked

Deprese

co_mi_muze_pomoci

viewed, slides_per_session

planovani_aktivit

viewed, activity_added, activity_deleted

co_me_potesilo

viewed, pleasure_added, pleasure_deleted

moje_uspechy

viewed, success_added, success_deleted

back_button

clicked

Uzkost_Panika

co_delat_pri_uzkosti

viewed, slides_per_session

dechova_cviceni

viewed, dechove_cviceni_1_viewed, dechove_cviceni_2_viewed, dechove_cviceni_3_viewed

pocitani

viewed, result_added

hra_balonky

viewed, session_length

hra_houpacka

viewed, session_length

relaxace

viewed, session_length

Chci_Si_Ublizit

co_mi_muze_pomoci

viewed, slides_per_session

co_mi_pomohlo

viewed, item_added

zachranny_plan

viewed, item_added

jak_dlouho_to_zvladam

viewed, tracking_started, tracking_ended

dechova_cviceni

viewed, dechove_cviceni_1_viewed, dechove_cviceni_2_viewed, dechove_cviceni_3_viewed

Myslenky_Na_Sebevrazdu

zachranny_plan

viewed, input_clicked

duvody_proc_ne

viewed, item_added

dechova_cviceni

viewed, dechove_cviceni_1_viewed, dechove_cviceni_2_viewed, dechove_cviceni_3_viewed

Poruchy_Prijmu_Potravy

tipy

viewed

ukoly

viewed

ukazky_jidelnicku

viewed

odvedeni_pozornosti

viewed

kontakty_na_pomoc

viewed

Me_Zaznamy

sledovani_nalady

viewed, mood_selected, amount_of_records

muj_spanek

viewed, mood_selected, amount_of_records

denik

viewed, record_created, amount_of_records

journal

viewed, record_created, amount_of_records

zaznamy_jidelnicku

viewed, record_created, amount_of_records

Kontakty_Na_pomoc

telefon

viewed

krizova_centra

viewed

chat

viewed

vysokoskolske_poradny

viewed

moje_kontakty

viewed

krizova_zprava

viewed

online_terapie

viewed

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